Member Motivation and Retention
Objective data visualises progress, boosting commitment and demonstrating the value of personalised plans, tailored to the health goals of older, or performance-minded clients.
Differentiate through Evidence-Based Training
MoveLab empowers gyms to move beyond subjective fitness assessments, advertising quantifiable data that backs up promises of functional improvements and targeted training for the needs of aging bodies or performance-hungry.
Maximise Trainer Utilisation
Rapid assessments free up trainer time for more members, or more in-depth sessions. Remote assessment aids trainers in supervising larger groups effectively, expanding a potential revenue stream from group classes for this demographic.
Enhance Marketing and Member Acquisition
Focus on "quantifiable results" attracts members focused on health and functionality rather than merely weight loss. Evidence-backed success stories are a powerful marketing tool to attract both seniors and specialised athlete niches.